Market research is an important part of every successful business strategy. Companies can obtain significant insights into consumer behavior, market trends, and competitive landscapes by collecting and analyzing data.

Market research is an essential methodology for understanding Moroccan factors such as market size, competition, and local trends.

Market research firms in Morocco play a vital role in assisting businesses by providing valuable insights and data-driven recommendations. They collect and analyze data on consumer preferences, behavior, and market trends, enabling companies to gain a deeper understanding of their target audience.

Through market analysis, these firms identify opportunities and challenges, empowering businesses to make informed decisions and develop effective strategies. They also aid in product development by gathering consumer feedback and evaluating demand for new offerings.

Furthermore, market research firms help assess brand perception and enhance customer satisfaction, guiding businesses in refining their positioning and communication strategies. Overall, these firms are instrumental in helping businesses make informed decisions and maintain a competitive edge in the market.

We will look at the top 10 leading market research firms in Morocco for 2023. These firms have built a reputation for providing reliable and actionable insights to help organizations make sound decisions.

Top 10 Market Research Companies in Morocco

Market Research Company #1: Alyaqout Marketing Research

Alyaqout Marketing Research & Consultancies is a comprehensive research firm that offers full research services and efficient data collection management across more than 60 countries in Afro-Eurasia. With a particular emphasis on Arab and African nations, the company provides valuable insights to assist clients in enhancing their business operations in these regions.

Services: Marketing research, Fieldwork Management, Social Research, Media & Advertising Research, consumer research, HR Surveys

Foundation Year: 2011

Company Size: 10 employees

Address: 18 Boulevard d’Anfa, Rez de chaussée, Appartement 1, 20100 CASABLANCA, Morocco

Website: www.alyaqoutresearch.com

Market Research Company #2: Spade Survey

Spade Survey is the leading provider of market research services in Morocco. With a team of experienced professionals and a track record of delivering accurate and insightful market insights, Spade Survey is your go-to partner for all your market research needs. From consumer behavior analysis to competitor analysis, Spade Survey offers a comprehensive range of services to help you make informed business decisions. Trust the experts at Spade Survey to provide you with the market intelligence you need to stay ahead of the competition in Morocco.

Services: Online Research, healthcare panel, Sample, Survey, physician panel, Research Support, Fieldwork in the Philippines, and fieldwork in India

Foundation Year: 2011

Company size: 11–50 employees

Website: www.spadesurvey.com

Market Research Company # 3: . Insight Opinion

Insights Opinion is rapidly establishing itself as a prominent global leader in research outsourcing. With a specialization in delivering exceptional Data Collection Services, it caters specifically to the needs of large research and consulting firms.

Their distinguished team of highly skilled experts, equipped with multilingual communication capabilities, sets them apart in delivering exceptional results.

Services: Qualitative Research, Survey Programming & Hosting, Quantitative Research Online Panel, Translation, Survey Audit, Analytics, Data Processing, CATI, CAWI, and Face to Face

Foundation Year: 2015

Company Size: 11–50 employees

Address: Casablanca, Morocco

Website: www.insightsopinion.com

Market Research Company #4. Serec

SEREC stands as one of the pioneering full-service market research firms in Morocco. With their expertise, they conduct all-inclusive market research surveys, encompassing quantitative and qualitative approaches, as well as tests, economic and sector studies, feasibility studies, opinion polls, ethnographic research, and in-situ observations. Over the years, SEREC has amassed extensive experience across various market sectors, collaborating with both national and international public and private organizations.

Services: Market studies, Training, Marketing consulting, Economic studies, Quantitative studies, Qualitative studies, public procurement, Product testing, Opinion polls, Sectoral studies, Inter-company training, Intra-company training, Training engineering, Feasibility studies, and Seminars

Foundation Year: 1976

Company Size: 10 Employees

Address: 10 United Nations Square, 20080, Casablanca, Morocco

Website: www.serec.ma

Market Research Company #5. Curious Market Research

Curious market research is the first Moroccan firm dedicated to statistical consulting, market research, and data analysis. Their primary mission is to generate actionable knowledge from data, enabling informed decision-making. Their unique strength lies in the partnership between academic and professional expertise in the fields of management and data science.

Services: Marketing consultancy, Market research, Training, Statistical analysis, SPSS training, NVIVO training, Data analysis, Surveys and polls, PLS training, Research Methodology, Data Science, Data analysis, Quantitative analysis, and Qualitative analysis.

Foundation Year: 2013

Company Size: 2–10 employees

Address: Rue Imam Chafii, Residence Jawhara, 2nd Floor Appt 9, Marrakesh 40000, Morocco

Website: www.curious.ma

Market Research Company #6. Yield Research — Marketing & Social Research

Yield Research is a reputable agency specializing in full research and fieldwork management across North, West, and Central Africa. They provide comprehensive qualitative and quantitative research services, delivering valuable local market insights to support the project design and management.

Services: Market Research, Data Collection/Fieldwork, Market Landscape Research, Data Processing & Deep Analytics, Field Marketing Operations, Qualitative Research, Quantitative Research, and Business Sales Research

Foundation Year: 2011

Company Size: 2–10 employees

Address: Casablanca, MA

Website: www.innovate-irma.com

Market Research Company #7. W-Adviser

W-ADVISER is a distinguished consultancy and research firm that leads the way in providing expert guidance for all your marketing decisions, from initial ideation to successful execution. With their extensive industry knowledge and strategic insights, they help businesses navigate the complex marketing landscape and achieve their objectives.

Services: Consumer Insights, Segmentation, Profiling, Persona Design, Qualitative Research, Quantitative Research, Design Thinking and Marketing Strategy

Company Size: 2–10 employees

Address: 10, Place Des Nations Unies, 5°Ét. P.O. Box: 20080, Casablanca 20100, Morocco

Foundation year: 2008

Website: www.w-adviser.com

Market Research Company #8. C&O Marketing

C&O MARKETING is an independent full market research agency. Their aim is to provide, useful, reliable actionable, and business decision-making output. They are sharing skills and knowledge, providing visibility and reliability for business performance.

Services: Qualitative, Focus groups, In-depth interviews, Quantitative, CAPI, CATI,

Company size: 33 employees

Address: Jadala 28, rue Ibnou Banna El Addadi, Racine Extension, 20050 CASABLANCA, Morocco

Foundation Year: 1994

Website: www.c-o-marketing.com

Market Research Company#9. 2insights

2insights Research Ltd. is rapidly growing Morocco based market research Company that offers comprehensive research services worldwide. As a leading provider of full-service research and online panel services, they cater to the diverse needs of their clients. With our end-to-end research solutions, they ensure that every aspect of research project is handled efficiently and effectively.

Services: Market Research, Qualitative Research, Quantitative Research, Full Market Research Service, Healthcare Research, Brand Research, Market Segmentation, Consumer research, Survey, Quantitative research, and Recruitment

Company size: 2–10 employees

Address: Morocco

Foundation Year: 2013

Website: www.2insights.com

Market Research Company #10. Thinkone

THINKONE is a Market Research and consulting firm focusing in Market intelligence, Knowledge, Data and Customer insight.

They conduct Qualitative and Quantitative studies to help clients recognize their markets and customers, generate high-impact insights, gather and analyze the data important to their growth.

Services: Quantitative, CAPI, CATI, Online, Research Software, Reporting, Presentation, Data Visualization, Statistical Analysis

Address: B-Living, angle Rue des mouettes et Rue 12M, Ferme Bretonne, Beauséjour Casablanca, Maroc, 20000 CASABLANCA, Grand Casablanca, Morocco

Company size: 15 employees

Foundation Year: 2017

Website: www.thinkonegroup.com

How Spade Survey Help

Market research is an essential methodology for understanding Moroccan factors such as market size, competition, and local trends. However, conducting market research in emerging markets has distinct obstacles. There are few reputable information sources available.

In addition, conducting primary research may be more difficult than it is in a developed market due to the importance of personal connections and other particular local characteristics in locating subject matter specialists.

We have been performing market research projects for more than 15 years to assist our clients in understanding new markets. With our knowledge, we think we have an excellent handle on the issues that face the region and the ability to tell the difference between accurate and false information.

As a result, it is critical to perform effective and comprehensive research in order to make gained decisions in the country. These will guarantee your success. Spade Survey is ready to provide you with the tools you need to succeed in the country, including unparalleled data and insight.

Conclusion:

In conclusion, Morocco’s market research business is constantly expanding, with several potential organizations providing high-quality services. The market research firms mentioned above have a reputation for providing reliable and actionable insights to assist organizations make educated decisions.

Spade survey can provide expert guidance and aid in making it happen. We create a highly competitive strategy based on in-depth customer understanding, surveys, and worldwide marketplaces.

We can deploy advanced business intelligence using filtered actionable insights. By analyzing the facts, they are put to life in a new way. This is how the most reputable research firms ensure digital company transformation.

The companies listed above collect and analyze data using cutting-edge technology and methods, providing comprehensive insights into market trends and customer behavior. To learn more about our Market Research and Data Collection Services get in touch with us right away.