The world has evolved in a different way in this millennium as novel inventions have given us new life activities, refining how lives are led. The evolution of the internet to the form we see today has been a 21st-century innovation. From slower, one-way communication-based Web 1.0 to faster, two-way communication-based Web 2.0, we have witnessed a massive change in life perspectives and business operations. Now, with data ownership-based Web 3.0 thriving in parts and working hard to become mainstream, the day is not too far for businesses to accept and adopt technological advancement. NFT marketing is one such weapon that businesses changing or delving into the Web 3.0 realm need to attract users and build strong communities.

Know the Basics Before Anything Else!

Web 3.0 is a name given to the group of emerging technologies that can help to realize futuristic virtual worlds. The main elements of Web 3.0 are blockchains, the Internet of Things (IoT), Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI), and Machine Learning (ML). Out of these elements, blockchains serve as hosts for applications and associated tokens, including non-fungible tokens (NFTs) and cryptocurrencies. 

NFTs are entries on the blockchain that can prove ownership and authenticity of assets they support. The first NFTs appeared as early as 2014, although their trades surged to exponential proportions only in 2021. These tokens can back various items such as artwork, music albums, video clips, sports collectibles, in-game assets, physical objects, and even land on virtual worlds called metaverses.

The Need for NFT Marketing for Anyone!

According to Security.org’s report titled “2022 NFT Awareness and Adoption Report,” at least 61% of the respondents responded that they are “somewhat familiar with what NFTs are.” This has been a huge increase from the same analyst’s 2021 report, which stated that only 18% were familiar with NFTs.

Such huge changes have been the result of the NFT boom in 2021 that saw digital artwork pieces sold for millions of dollars and pixelated cartoon-like images amassing thousands of dollars without much effort. While businesses exclusively selling NFTs are happier due to the growth, real-world corporations that have not tested the waters are facing a stiff question: Whether or not to adopt NFTs to their businesses?

If a business does not want to delve into NFTs in an outright revenue-making way (ventures trying the move have faced severe backlash), it can utilize NFT marketing before getting into full-fledged NFT sales. Promotions for real-world items using NFTs can be the new crowd-puller for ventures as these tokens’ popularity is rising every day.

As far as creators (artists, musicians) are concerned, NFT marketing is necessary if they are venturing into the virtual world through their creative work. While NFTs may prove to be yet another crowd-pulling tool for popular creators, aspiring artists need hardcore marketing campaigns to gain recognition in the first place.

Popular NFT Marketing Strategies Used Currently

• Community platforms such as Discord and Telegram have been popular among NFT enthusiasts due to their capabilities and futuristic features, along with provisions for anonymity. Creators, businesses, and brands can utilize these platforms to maintain their user communities. 

• Social media platforms can be used to promote NFT products and services to a wider audience, as the number of social media users across the world has increased to 4.70 billion this year. Platforms such as Facebook, Instagram, LinkedIn, Twitter, and Reddit can be used to a great extent by posting insightful, informative, and humorous content related to the niche one works in to gather a community.

• NFT influencers can be of great use for promotions as they are typically early adopters who would have a great fan following. Projects can include influencers in the initial planning phase to get valuable insights and later to promote the project to the world. 

• Airdrops or bug bounties can be a great way to advertise NFT projects after they have built sizable communities. These are part of social media promotions as such contests typically involve commenting, tagging, and sharing related posts, which will give a boost to the project in the Web 3.0 circle.

• Press releases through famous media outlets can be advantageous for brands and businesses looking to captivate the attention of the NFT community. These content pieces are typically more of official promotions, which need to be written carefully with adequate evidence and precise wording so that a huge reach is garnered.

• Video marketing through platforms such as YouTube and TikTok can benefit NFT ventures as most people tend to understand information conveyed through videography representations rather than text clearly. Content flow should be similar to that in social media platforms, as these are essentially social networks in a sense.

• Content marketing plays a vital role in determining an NFT project’s reach. Blogs written with necessary details on various blogging platforms (some specifically concentrating on Web 3.0 content) in multiple sizes will help arouse interest and buzz among the NFT community. Combined with efficient search engine optimization (SEO) practices, this strategy can be lethal enough to generate an organic buzz around the online world.

Concluding Thoughts

Henceforth, we can say that NFT marketing is a necessity for anyone trying to step into the Web 3.0 world, irrespective of their profile as a creator, a business, or a brand. While everyone will have their perspective on promoting their projects, proven strategies such as the ones mentioned above cannot be ignored at any cost. While some tactics can be single-handedly handled by projects themselves, others require external help from qualified and experienced marketing professionals. Such people can be availed if you work with an NFT marketing agency that pioneers promotions for any NFT project profile. A thing you can be assured of is that you can have your NFT advertising campaign tailored to fit your requirements and budget constraints without compromising the reach factor.