The prominence of non-fungible tokens (NFTs) has grown to the extent that it might soon become a staple need. NFTs have favored both sets of end-users (buyers and sellers) and have bridged the gap between them so that strong connections are built. If you are a business owner or an artist looking to promote your products to the NFT community, this blog is not about all the so-called NFT marketing strategies that have their roots in the conventional digital marketing realm. If you wonder what other effective NFT marketing tactics exist, this blog has a surprise for you. Here, we delve deeper into some of the under-utilized NFT marketing strategies that can be useful for a wide array of NFT ventures.

Take the 30/70 Rule Seriously

If you are not sure about what the 30/70 rule in NFT businesses is, it is where you lock 30% of the NFT assets for your venture and release the remaining 70% to the community. An important point to be considered is to choose your community wisely, as people often buy NFTs and tend to forget them in the quest of speculating an increase in value. It is necessary to sell your NFTs to the initial community that came through interactive platforms such as Discord and Telegram close, as they can act as passive marketers for your NFT venture. 

Following all the nuances of the 30/70 rule will give you at least 60% success, and anything above depends on uncontrollable variables in the vast NFT world. The people having your NFT will sell it at one point in time when the value of the NFT will rise. Secondary trading further increases the value of your NFT collection and garners the much-needed reach across the virtual world. Yet, the value graph of your NFT collection ultimately depends on how much utility value you provide for the NFT assets. Hence, you should act accordingly to keep your community engaged and entertained by various means.

Use Social Media Trends Accordingly

Even though social media has been a powerful marketing tool since the Web 2.0 digital marketing revolution, NFT businesses should still hang on these platforms for a while until Web 3.0 social platforms evolve fully. For any NFT business, having official handles on all the social media platforms is an untold mandatory rule to reach the masses. Likewise, you can promote your NFT assets/collections on social media platforms with intriguing captions and engaging content. It is important to include hashtags relevant to your NFT collection as people follow various hashtags, and your content will reach them easily. 

You can also reach out on various interactive platforms based on communities such as Discord, Telegram, Reddit, Clubhouse, and Quora. You can share your content on all the relevant groups across those platforms so that many people will know about your NFT collection and will land on your webpage. This tactic will help build a steady follower network that becomes your community in the long run.

Batch Launches Work the Best

Launching NFT assets in batches works the best when you have an NFT collection-based business. While launching your NFTs in batches, make sure that the maiden launch promotions focus on the utilities and the offer that buyers will get during that sale. For batches after that, you should act according to the reception you received for the initial launch. Based on the welcome you earned, you can either try providing more utilities and discounts or reduce discounts as an indirect way to increase your brand value. 

While FOMO (Fear Of Missing Out), which has been the buzzword in the NFT marketing world, plays a vital part, it is essential to create the sense of FOMO through various promotions. This not-so-promotional strategy is based on patience and perseverance, and if you can wait to make your brand a staple name in the NFT sphere, the efforts will be worthy. Apart from promoting your NFT collection and the venture, the strategy will aid in raising brand awareness for your venture as random buyers will think that the collection’s demand is high and buy your NFTs during the next launch.

How You Mint NFTs Could Play a Crucial Role

For an NFT business based on collections of assets, minting or creating NFTs can be done in two ways. One is making the buyers mint the NFTs they buy, and the other is to mint the NFTs beforehand and sell them on an NFT marketplace. Each of the strategies has its plus points. When you enable the end-user to mint the NFTs, all the associated blockchain transaction fees (or “Gas” in Ethereum terminology) will be taken from the user. This way, you can reduce the monetary burden on your side as some popular blockchains such as Ethereum have dynamic gas fees, which could increase to exorbitant levels. 

The second tactic is to mint your NFTs beforehand and put them up for sale on an NFT marketplace platform such as OpenSea. Even though you might end up bearing the gas fees for the NFT assets, you can promote through other means so that users can discover your NFTs and buy theirs.

Some Final Insights

Hence, we can say that these unconventional and hindsight marketing strategies can be used to sell your NFT assets. Each NFT marketing strategy can be tweaked or worked along with existing NFT marketing strategies to promote your NFT assets to the wider community seamlessly.