Top 8 business benefits of using a video CMS
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The high growth rate of 14% in using Video Content Management System (CMS) software applications shows it’s easy to build a scalable video ecosystem without any coding skills. The potential market size of video CMS by 2026 is expected to be USD 6.8 billion.
Video CMS adds value to video content since it automates many content management processes and allows hosting online videos in one place and advanced organized storage, easy streaming and management of video files. Publishers have well-organized data for input, while end-users have high levels of content discoverability. Besides, CMS content recommendations based on watching history drive better views (read money) for owners and personalized viewing for users.
Video CMS: Definition and function
Video content management system (CMS) is a software application for managing video assets and works as a database to store, find and disseminate digital assets, using metadata. The main function of a video CMS is easing the process of adding new information to a website, storing it, managing it and updating it without coding skills. It uses encoding technology and supports higher video storage limits.
Organizing the video assets for quick search using keywords, titles or content categories, hosting and accessing the video archive is centralized. In advanced video, CMS platforms metadata is available automatically since Artificial Intelligence is used for content analysis and indexing.
Video CMS: How does it benefit your business?
You benefit from CMS solutions since it allows you to centrally organize all video content, reuse them and amplify them and ensure user-friendly access. Video CMS solutions build flexibility in managing large-sized video files, improving corporate communication and creating opportunities for marketing, promoting and addressing live audiences. These solutions optimize content for most devices and control access to video and other content
The following are features that content owners are using to effectively manage their video content platform:
- Enhanced content management
This is the primary benefit of video CMS as it allows you to search and retrieve content using keywords, and metadata. It helps in rich media archiving, keeping track of the display of content and its performance using analytics features.
- Ease of use
It allows you to update, store and maintain your online video content without you needing coding skills. Video CMS also helps in sharing and video distribution. It eases production teams to collaborate and adopt pricing strategizing.
- Enhanced privacy and security feature
It improves security and privacy features since video production is more of a team effort. Video CMS provides IP protection when sharing content among team members by controlling access to users and groups, roles and permissions granted at each control level.
- Enhanced accessibility
Video CMS will improve features for classification, retrieving, and search by using metadata, including time-based metadata tags to describe it.
- Enhanced website design change
Video CMS allows the look and layout of the website to be changed without affecting the content. Video portals can be designed for brand changes, and updates when seeking wider sites or providing content for external or internal pages.
- Strengthening workflows
Video CMS streamlines video for format conversion, social media publishing; file distribution thereby allowing workflows to be automated easily. This helps in lowering the time taken for the production of the video and the distribution process.
- End-to-end control
By using video CMS, you can eliminate using third-party plugins and external contractors. It will allow you to remain in complete control of producing video content, distributing or monetizing it. The CMS allows tasks and roles to be assigned, uploaded, indexed as well as published videos. It aids in making changes to design and workflow as required.
- Disruption-free video streaming and live streaming
It ensures that viewers have an interruption-free viewing experience on any type of device such that content is delivered seamlessly. The Transcoding feature will lead to the best viewable video form and adjust to the best video quality using the user’s internet speed such that buffering is the least. The video CMS provides live-streaming abilities to become popular. Such integrated solutions will help in launching products via live events and building an overall spectacular viewing experience.
Every Video CMS platform available in the market has different features. They are optimized for enterprise-level use or for standard use on a limited budget for smaller players. However, the key features which should be available, especially in an enterprise-level video CMS along with Video encoding and Transcoding are white label player features, platform API, video organization and video monetization, batch uploading features, and video captioning is customized and dedicated to large video file support.
The above evaluation of Video CMS capabilities shows the importance of this tool for proper control of rich media content. It gives a security-and-privacy edge over general-purpose media management features or plugins. It is the simple last-mile application which brings together your entire video content production prowess, content management, licensing business or distributorship to one unified platform.
The continued demands for video CMS solutions by our users have led to building integrated video CMS platforms and backing them up with analytics and rich functional features. Call us today for a demo or free trial!
